| ID | 178302 |
| Title Proper | Representation of children and families in TV toy advertisements |
| Other Title Information | a comparative study of Israel, Britain, and Spain |
| Language | ENG |
| Author | MartÃnez-Pastor, Esther ; Martinez-Pastor, Esther ; Nicolas-Ojeda, Miguel Angel |
| Summary / Abstract (Note) | This article offers a comparative overview of the representation of children and families in TV toy advertisements in Israel, Britain and Spain. It focuses on identifying the similarities and differences between the ads tasked with representing children in relation to specific products in different cultural environments. To a lesser extent, the article contributes, through its data, to exploring how advertisements adapt to each of the social and cultural realities in countries with different cultures. |
| `In' analytical Note | Israel Affairs Vol. 27, No.3; Jun 2021: p.517-533 |
| Journal Source | Israel Affairs Vol: 27 No 3 |
| Key Words | Israel ; Spain ; Family ; Britain ; Children ; Advertising ; Television ; Toys |