| ID | 180058 |
| Title Proper | Cross-platform analysis of PLCs’ (parties, leaders, candidates) social media presence in Israel’s 2015 electoral campaign |
| Language | ENG |
| Author | Haleva-Amir, Sharon |
| Summary / Abstract (Note) | This article analyzes social media presence of all parties, leaders, and candidates (PLCs) during Israel’s 2015 electoral campaign, within a transformational era for online campaigns. The article adheres to the theoretical frameworks of normalisation/equalisation hypotheses and personalised politics. Its research design is based on a cross-platform analysis. Findings indicate not only a centralised personalisation trend but rather a depersonalised web sphere. Leaders are more prominent online compared to other candidates; and parties out-perform their leaders, too. Furthermore, findings point to a normalised web sphere, even when referring to new and trendy platforms, revealing that the chances of political newcomers entering the parliamentary arena are scarce. |
| `In' analytical Note | Israel Affairs Vol. 27, No.4; Aug 2021: p.750-772 |
| Journal Source | Israel Affairs Vol: 27 No 4 |
| Key Words | Israel ; Social Media ; Cross - Platform Analysis ; Equalisation v Normalisation Hypotheses ; Online Political Campaigns ; Personalised Politics ; PLCs (parties, leaders, candidates) ; Algorithmic Campaigns |