| ID | 180791 |
| Title Proper | BRICS Strategic Communication: The Present and the Future |
| Language | ENG |
| Author | Darya Yu. Bazarkina, Evgeny N. Pashentsev |
| Summary / Abstract (Note) | The article examines the current state and development trends of BRICS
strategic communication. Proceeding from the understanding of strategic
communication as projection by a state or an interstate entity of long-term
values, interests, and goals into the minds of audiences by synchronizing
activities in all spheres of public life, the authors analyze the main content
of BRICS strategic communication and assess its prospects amid the
changing world order. The study, conducted from September 2020 to April
2021 on the basis of open sources, made it possible to define the conceptual
basis of BRICS strategic communication; specify the factors underlying
the formation of BRICS strategic communication engendered by the very
nature of cooperation between its member-states; and identify the main
problems and trends in the development of BRICS strategic communication.
The authors conclude that one of the main messages BRICS is sending to
the world through its strategic communication is economic alternativeness,
which allows developing nations and countries under pressure from Western
political, financial, and economic institutions to remain engaged in global
economic processes. |
| `In' analytical Note | Russia in Global Affairs Vol. 19, No.3; Jul-Sep 2021: p. |
| Journal Source | Russia in Global Affairs Vol: 19 No 3 |
| Key Words | World Order ; Brazil ; China ; India ; Russia ; South Africa ; Strategic Communication ; U.S. ; New Development Bank ; BRICS |