| ID | 182467 |
| Title Proper | Contradictions and Tensions Between Old and New |
| Other Title Information | an Audience Perception of Indigenous Culture Representation in Soap Opera |
| Language | ENG |
| Author | Onyenankeya, Oluwayemisi Mary ; Onyenankeya, Kevin ; Osunkunle, Oluyinka |
| Summary / Abstract (Note) | There is a perception that soap operas are progressively infusing dominant social values and ideas while constructing and positioning indigenous cultures as peripheral and inconsistent with modernity. This article aims at ascertaining audience perceptions of and attitudes toward the construction and representation of indigenous cultures in Generations: The Legacy within the framework of indigeneity and audience reception theories. Using quantitative methodology, 350 questionnaires were distributed to a randomly selected sample. Findings showed the majority of the audience felt the soap represents indigenous cultures as the ‘insignificant other’ and perpetuates stereotypes about traditional indigenous groups. This process creates cultural tensions. |
| `In' analytical Note |
Journal of Asian and African Studies Vol. 56, No.7; Nov 2021: p.1607-1625 |
| Journal Source | Journal of Asian and African Studies 2021-10 56, 7 |
| Key Words | South Africa ; Representation ; Homogenisation ; Indigeneity ; Indigenous Cultures ; Audience Reception ; Soap Opera |