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ID185602
Title ProperHotel on the Hill
Other Title InformationHilton hotel’s unofficial embassy in Rome*
LanguageENG
AuthorLanger, Alexander
Summary / Abstract (Note)We mean these hotels as a challenge,” Conrad Hilton said in Hilton Hotel Corporation’s in-house magazine Hiltonitems in 1955, “not to the peoples who have so cordially welcomed us into their midst—but to the way of life preached by the Communist world.”1 In his 1958 “President’s Corner” column, the President of the Hilton Hotels Corporation asked “why is Hilton building hotels in all these key spots around the world? Why? Because there is a job to be done there.” That job was winning the Cold War. Winning the Cold War would require an economic and cultural offensive, an offensive led by Hilton Hotels International. Conrad Hilton believed that, above all, the Cold War was an ideological conflict, and the success of his hotels would prove that communism was a lie.
`In' analytical NoteDiplomatic History Vol. 46, No.2; Apr 2022: p.375–396
Journal SourceDiplomatic History Vol: 46 No 2
Key WordsUnited States ;  Communism ;  Rome ;  Cold War ;  Foreign Policy ;  Unofficial Embassy ;  Hilton Hotel


 
 
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