| ID | 192937 |
| Title Proper | Chinese love affair with Indian films |
| Other Title Information | a promising future |
| Language | ENG |
| Author | Matusitz, Jonathan ; Yaqoub, Muhammad ; Jingwu, Zhang |
| Summary / Abstract (Note) | This cross-sectional study examines the acceptance of Indian cinema among Chinese cinephiles to determine how the audience perceives and is influenced after watching Indian films. Researchers surveyed the local Chinese audience and collected 2,129 valid self-structured e-questionnaires. Respondents belonged to Mainland China. Results showed significant characteristics that make Indian movies attractive to about 50% of the Chinese population. Findings also indicate that Chinese people still welcome good stories from India in blockbuster Bollywood films, despite tense Sino-Indian relations. Indian cinema plays a significant role as a soft power bridging both nations. The Indian film industry will continue to evolve to satisfy the audience’s needs in the future. |
| `In' analytical Note | India Quarterly Vol. 79, No.3; Sept 2023: p.370–386 |
| Journal Source | India Quarterly Vol: 79 No 3 |
| Key Words | Soft Power ; Bollywood ; Indian Films ; China's Film Market ; Chinese Audience Research ; Quantitative Study |