Srl | Item |
1 |
ID:
044047
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Edition |
5th ed.
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Publication |
Homewood, Ill., Richard D. Irwin, Inc., 1962.
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Description |
xiii, 341p. bib.Hbk
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Copies: C:1/I:0,R:0,Q:0
Circulation
Accession# | Call# | Current Location | Status | Policy | Location |
002824 | 658/PET 002824 | Main | On Shelf | General | |
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2 |
ID:
085140
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Edition |
2nd ed.
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Publication |
London, Economica, 2006.
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Description |
xiii; 349p.Pbk
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Standard Number |
9782717852448
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Copies: C:1/I:0,R:0,Q:0
Circulation
Accession# | Call# | Current Location | Status | Policy | Location |
054068 | 658.401219/GOD 054068 | Main | On Shelf | General | |
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3 |
ID:
102883
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Publication |
Boston, Harvard Business School Press, 2004.
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Description |
xvi, 171p.Pbk
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Series |
Harvard business essentials series
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Standard Number |
159139290X
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Copies: C:1/I:0,R:0,Q:0
Circulation
Accession# | Call# | Current Location | Status | Policy | Location |
055821 | 658.4022/HAR 055821 | Main | On Shelf | General | |
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4 |
ID:
045647
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Publication |
Chicago, South-Western Publishing Company, 1969.
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Description |
xiii, 818p.Hbk
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Copies: C:1/I:0,R:0,Q:0
Circulation
Accession# | Call# | Current Location | Status | Policy | Location |
007363 | 658.403/GRE 007363 | Main | On Shelf | General | |
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5 |
ID:
040888
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Publication |
New York, Mcgraw Hill, 1971.
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Description |
xiii, 208p.Hbk
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Copies: C:1/I:0,R:0,Q:0
Circulation
Accession# | Call# | Current Location | Status | Policy | Location |
008989 | 658.4092/DAI 008989 | Main | On Shelf | General | |
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6 |
ID:
040881
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Publication |
Bombay, D.B. Taraporevala Sons & Co. Pvt. Ltd., 1970.
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Description |
399p.Hbk
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Copies: C:1/I:0,R:0,Q:0
Circulation
Accession# | Call# | Current Location | Status | Policy | Location |
006199 | 658.022/MAR 006199 | Main | On Shelf | General | |
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7 |
ID:
042300
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Publication |
New York, Holt, Rinehart and Winston, 1964.
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Description |
xiii, 262p.Hbk
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Standard Number |
2434850
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Copies: C:1/I:0,R:0,Q:0
Circulation
Accession# | Call# | Current Location | Status | Policy | Location |
002413 | 658.4033/SID 002413 | Main | On Shelf | General | |
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8 |
ID:
116827
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Publication |
2012.
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Summary/Abstract |
This paper examines cause-related marketing (crm) initiatives where the purchase of a product by a North American consumer triggers a donation from a corporation to an international development organisation. crm is quickly gaining in popularity within the non-profit sector. It is now a common means for raising funds and awareness and as such has been deemed a 'new frontier in development aid' yet this 'new frontier' has received little academic attention outside of the business management and marketing literatures. The paper extends these literatures using insights from development studies. This approach is used to analyse empirical research on the use of crm by development-focused organisations in North America. The paper argues that the crm model raises particular challenges within international development that require further analysis. These challenges include the coupling of development funding to consumption and the simultaneous marketing of products and development causes as a means of awareness raising.
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9 |
ID:
101214
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10 |
ID:
043169
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Edition |
2nd ed.
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Publication |
New Jersey, Englewood Cliffs, 1968.
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Description |
x, 277p.Hbk
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Copies: C:1/I:0,R:0,Q:0
Circulation
Accession# | Call# | Current Location | Status | Policy | Location |
002353 | 658.4032/OPT 002353 | Main | On Shelf | General | |
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11 |
ID:
065549
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Publication |
London, Profile Books, 2005.
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Description |
251p.
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Standard Number |
1861975643
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Copies: C:1/I:0,R:0,Q:0
Circulation
Accession# | Call# | Current Location | Status | Policy | Location |
050136 | 658/MCC 050136 | Main | On Shelf | General | |
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