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MEDIA STRATEGY (5) answer(s).
 
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ID:   091438


Contours of Al Qaeda's media strategy / Ciovacco, Carl J   Journal Article
Ciovacco, Carl J Journal Article
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Publication 2009.
Summary/Abstract Al Qaeda has crafted a successful media strategy that is adeptly suited for the war of ideas against the United States. Osama bin Laden and Ayman al-Zawahiri have demonstrated a great ability to lead plural groups and exploit innovation with the use of technology. This article explores how they have connected with diverse audiences around the world with a constant message. The repetition of their platform themes and use of "message projection opportunities" demonstrate a great understanding of human nature, marketing strategy, global media, and world politics. In line with Prospect Theory, bin Laden and Zawahiri's messaging strategy emphasizes stemming losses over solidifying gains. Only through a better understanding of Al Qaeda's media strategy and all of its strengths, weaknesses, and idiosyncrasies can the United States truly recognize what it is up against and begin to construct an effective and comprehensive counter strategy.
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2
ID:   089902


Media and counter-terrorism: the Indian experience / D'Souza, Shathie Mariet   Journal Article
D'Souza, Shathie Mariet Journal Article
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Publication 2009.
Summary/Abstract The explosion and widespread reach of modern communication techniques makes the battle between the governments and the terrorists a global phenomenon. The increasingly interconnected nature of communications in a globalized age has altered the patterns of popular mobilization, and the pervasive media presence has also brought about significant changes in which terrorists acquire and disseminate strategic intelligence, recruit, emulate, and promote their cause
Key Words Terrorism  Media  India  Counter-Terrorism  Media Strategy 
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3
ID:   138609


Media strategy of ISIS / Farwell, James P   Article
Farwell, James P Article
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Summary/Abstract In June, the Islamic State of Iraq and al-Sham (ISIS) made a dramatic entrance onto the global stage, aiming to establish its religious authority across the planet under a caliphate led by Abu Bakr al-Baghdadi. The group’s principal tool for expanding its influence has been brute force, but as it has attempted to build credibility and establish legitimacy, it has shown a deftness for propaganda, using social media and cyber technology to recruit fighters and intimidate enemies.
Key Words Middle East  Media Strategy  Social Media  ISIS  Abu Bakr al-Baghdadi  Cyber Technologies 
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4
ID:   171665


Redefining ‘Propaganda’: the Media Strategy of the Islamic State / Winter, Charlie   Journal Article
Winter, Charlie Journal Article
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Summary/Abstract This work was supported by a research award from Facebook as part of its ‘Content Policy Research on Social Media Platforms’ research project. The views and conclusions contained in this document are those of the author and should not be interpreted as representing the policies, either expressed or implied, of Facebook. In this article, Charlie Winter challenges the way in which the word ‘propaganda’ is used in contemporary discourse around war and terrorism. He considers the case of the Islamic State, using it to demonstrate that the term – as it is conventionally understood – is an inadequate tool when it comes to describing the full range of tactical and strategic approaches to communication that are employed by insurgents today. If anything, he contends, ‘propaganda’ refers to an entire information ecosystem in which different media are geared towards different tasks.
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5
ID:   055246


Redefining the media strategy / Mukherjee , Anit   Journal Article
Mukherjee , Anit Journal Article
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Key Words Media  Media Strategy 
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