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ID:
180117
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| Summary/Abstract |
Electric vehicles (EVs) are one of the major green technologies, and existing literature has extensively examined consumer adoption of EVs in an EV-buying business model. By contrast, little attention has been paid to consumers' adoption of EVs in non–ownership-based business models. To fill this literature gap, this study examines the psychological antecedents to, and influencing mechanism for, consumers to adopt EVs in different business models. Using time-lagged design, we show that need for uniqueness (NFU) trait enhances consumers' psychosocial view of EVs. This in turn promotes consumers' intention to adopt EVs in innovative business models such as EV leasing and business-to-consumer EV sharing. We further find that risk aversion negatively affects intention to adopt EVs in innovative business models only. Furthermore, consumers' intention to adopt EVs in innovative business models is positively associated with their intention to buy EVs. Moving beyond the EV-buying business model, we contribute to the sustainable innovation literature by exploring the psychological antecedents to, and mediator of, the psychosocial view in consumers’ adoption of EVs in different business models. Our work has significant value for green marketing and public policies of sustainable innovations.
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| 2 |
ID:
069820
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| 3 |
ID:
176861
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| Summary/Abstract |
Despite smart meters are depicted as a core innovative device to support the clean energy transition, their roll-out is facing a growing resistance, not only from final users but also from an unexpected intermediary actor, such as municipalities in France. While previous research has considered intermediaries as a trigger for implementing new technologies, this article examines intermediary resistance. We study the case of municipalities' resistance in France by using a quantitative clustering analysis on 444 municipalities’ reports, which detail their decision to reject smart meters. Findings reveal five argumentative strategies of resistance, which are associated to distinct degrees of resistance. Those results challenge previous research by inviting to study resisting actors as a heterogeneous group, and to further explore the particularities of the intermediary level of resisting actors. Our study also shed light on a trigger for resistance that has been neglected in the existing literature: the installation process itself and its potential flaws. Finally, we provide insights to overcome resistance for smart-meters in a context of “forced adoption”, by involving intermediary actors in all stages of the roll-out and adopting a differentiated strategy of communication toward them and also by reducing the imbalance between costs and benefits for end-consumers.
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