Publication |
2006.
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Summary/Abstract |
Successful U.S. public diplomacy requires consonance between the actual message and what the audience comprehends. Contending consonance strategies involve initially formulating foreign policy goals and strategies to resonate with audience values or later changing audience values to support formulated goals. At what foreign-policy-making stage will public diplomacy involvement best facilitate message reception? Recognizing overseas presses as mediators in message reception, we analyze whether foreign affairs reporters are Bayesian or motivated reasoning information processors of U.S. foreign policy statements. Our findings support public diplomacy involvement in the policy formulation stage by showing the most frequently recounted sentences from United States president George W. Bush's post-September 11th speeches invoked frames resonating with Canadian national foreign policy values even when controlling for the effects of journalistic practices.
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