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ID:
181680
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| Summary/Abstract |
This article traces the evolution of branded commodity advertising and consumption from corporeal health concerns to the racialisation of beauty through skin-lightening cosmetics in late colonial India. It centres two empirical foci: the marketing of personal hygiene products to Indian markets, and their racialised and gendered consumption. This article argues that the imperial economy tapped into and commodified ideals of cleanliness, beauty and fairness through marketing—ideals that continue to pervade contemporary South Asian communities. Contrary to claims that multinational corporations permeated Indian markets after the economic liberalisation of the late 1980s, there is a much deeper genealogy to the racialised imperial economy operating in European colonies. This article also examines the phenomenological underpinnings of imperial whiteness in colonial encounters to demonstrate how certain commodities appealed to Indians as ‘modern’ consumers, as well as how middle-class Indians and local entrepreneurs became active participants in the demand for, consumption and production of personal hygiene commodities.
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| 2 |
ID:
125802
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| Publication |
2013.
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| Summary/Abstract |
In this paper we study an advertising campaign launched by the Irish government to induce more energy-efficient behaviour and we assess its effect on residential natural gas consumption. We first analyse changes in the daily consumption of natural gas and find that advertising leaflets had a significant, but short-lived, effect on natural gas consumption. We find no persistent effect of the campaign. We then study three surveys administered to 1000 consumers prior to and during the campaign. This repeated cross-section allows us to determine that the efficiency campaign has increased awareness of behaviours that curb natural gas consumption. However we do not find any significant effect of the campaign on self-reported natural gas-saving behaviour.
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| 3 |
ID:
154496
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| Summary/Abstract |
This article discusses the depiction of the exodus myth in advertisements in Israeli secular and religious daily newspapers from 1948 to 2008. Its premise is that advertising as a persuasive communication tool adapts itself to its target audience. As a result, there are notable differences in the use of the myth in advertisements targeting various audiences. A total of 1907 advertisements were examined with the use of quantitative content analysis. The research premise was extensively substantiated and can point to the differential perception of the exodus myth among Israel’s secular and religious populations.
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| 4 |
ID:
100291
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2010.
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| Summary/Abstract |
Public signs (both advertising and informational) are analyzed here as narrative. This allows us to see the parallels between abbreviated texts in public spaces and extended discourse that has a long history of analysis. It also reveals parallels between literary and linguistic treatment of discourse. Included in the analysis is a description of how reference and indexicality function in the discourse we see all around us on what might be called 'the linguistic landscape', as well as how point of view operations, focalization, and voice are manipulated to authors' specific ends.
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| 5 |
ID:
178302
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| Summary/Abstract |
This article offers a comparative overview of the representation of children and families in TV toy advertisements in Israel, Britain and Spain. It focuses on identifying the similarities and differences between the ads tasked with representing children in relation to specific products in different cultural environments. To a lesser extent, the article contributes, through its data, to exploring how advertisements adapt to each of the social and cultural realities in countries with different cultures.
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| 6 |
ID:
075049
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2006.
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| Summary/Abstract |
Since the attacks of 9/11, the issue of global terrorism has been on many people's minds. The paramount goals for governing powers and concerned organizations are how to effectively protect national borders and citizens. Many organizations, such as The Detroit Project, have been very vocal about their decision not to consume certain goods or use certain services that may be from countries that pose a grave risk to the United States.
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