| Srl | Item |
| 1 |
ID:
076798
|
|
|
|
|
| Publication |
2007.
|
| Summary/Abstract |
This article introduces the idea of brands to debates about Nordic models and identity. Understanding brands to be more strategic and stable than identities, the article shows how a Nordic brand was marketed during the Cold War, but has since been challenged and undermined by a number of pressures. Central to the Nordic brand have been ideas of Nordic 'exceptionalism'-of the Nordics as being different from or better than the norm-and of the Nordic experience, norms and values as a model to be copied by others. In the post-Cold War period, key aspects of the Nordic brand have been challenged. On the one hand, elements of the Nordic elite appear to have forsaken the brand. On the other, broader recognition of a distinct Nordic brand is being undermined with the melding of Nordic with European practices and processes. The article concludes by asking whether the decline of the Nordic brand matters and further explores the link between Nordicity as a brand and as an identity
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 2 |
ID:
126178
|
|
|
|
|
| Publication |
2012-13.
|
| Summary/Abstract |
The secrets of the Nordic model that has appeared immune to the crisis engulfing the rest of Europe.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 3 |
ID:
155462
|
|
|
|
|
| Summary/Abstract |
This article analyses the contemporary deployment of the Nordic welfare state model as a centrepiece of Nordic competitive identity and strategic communication on the global market of ideas. First, it looks at the interrelated phenomena of global competition, competitive identity and region branding. Second, it studies the interplay between Nordic transnational public diplomacy and national public diplomacy of individual Nordic countries, in particular Sweden, on the one hand and international media outlets’ reporting on the Nordic countries on the other. In analysing this cross-fertilizing genre, the article identifies how the welfare state is being repackaged for export along with a set of “progressive values” which are coded as specifically “Nordic.” The article discusses (1) the interaction between outer images and inner visions; (2) the place and significance of the Nordic model, progressive values and the welfare state in today’s Nordic branding; and (3) the possible function of outward competitive identity as a kind of “compensatory imagination” directed inward as well as outward.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 4 |
ID:
138882
|
|
|
|
|
| Summary/Abstract |
The Nordic model has long been admired in Scotland, and has featured prominently in aspects of the Scottish independence referendum debate. This article explores the difficulties in instituting a similar system here, identifying two significant barriers: the institutional setting (the powers available to Scottish politicians) and the partisan nature of competition between the two parties that might be able to deliver upon such a commitment. It concludes that the prospects of moving towards a Nordic-style social investment model are slight, given the political, institutional and attitudinal barriers in place.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 5 |
ID:
079095
|
|
|
|
|
| Publication |
2007.
|
| Summary/Abstract |
The Nordic countries lost their 'great power' status in peacekeeping after the end of the cold war. This article asks whether they have succeeded in establishing a new model of cooperation that will enable them to regain it. The analysis shows that such a model has been established, but that it remains uncertain whether the Nordics have the collective will to exploit its potential. The article concludes that the Nordics at a minimum would have to establish civil-military rapid reaction deployment packages to reassert themselves as peace operations pace-sette
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|