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ID: 169841

Assessing the potential for consumer-driven renewable energy development in deregulated electricity markets dominated by renewab / Ndebele, Tom

Ndebele, Tom	Journal Article
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Summary/Abstract

Renewable energy development in deregulated electricity markets dominated by fossil fuels has benefited from various government incentives and green marketing. Electricity generation in New Zealand is dominated by renewables and has developed with no government incentives or green marketing since the reforms in 1986. The New Zealand government has set a renewable energy target of 90% by 2025 with no direct support. The objective of this paper is to assess the potential for consumer-driven renewable energy development required to achieve this target by estimating willingness to pay for green electricity in the context of supplier choice. The study is based on a stated choice dataset generated using a choice experiment administered to an online panel of domestic electricity consumers in 2014. Results from a random parameter logit model estimated on 2688 choice responses show that, on average, consumers are willing to pay an extra $3.20 per month or 2% of their current power bills for a 10 percentage point increase in the share of electricity from renewable sources. These findings demonstrate that consumers are willing to support the development of renewables even where a market is dominated by renewables.

Key Words

Green Electricity ; Renewable Energy ; Mixed Logit ; Choice Experiment ; Willingness to Pay ; Consumer Switching

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ID: 111404

Ex-ante evaluation of profitability and government's subsidy po / Hong, Junhee; Koo, Yoonmo; Jeong, Gicheol; Lee, Jongsu

Lee, Jongsu	Journal Article
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2012.

Summary/Abstract

Although the electric vehicle reduces pollutant emissions and results in reduced energy costs, lack of battery charging infrastructure and relatively high vehicle prices create challenges to the automobile industry and affect government support policies. To create a battery charging infrastructure, such as a vehicle-to-grid system, stakeholders need a quantitative analysis that decreases profitability uncertainty. The high cost of an electric vehicle can be offset by government subsidies that promote early marketing efforts, but an ex-ante evaluation of consumer demand is needed to analyze the effectiveness of any policy. This study provides information about optimal pricing based on consumer demand as well as the social welfare change effected by possible government subsidy polices for electric vehicles. Results show that the maximum profit for a vehicle-to-grid service provider will be 1.27 trillion Korean won/year with an annual subscription fee of 0.65 million Korean won. The government subsidy of 1 trillion Korean won, given annually, will increase social welfare by 1.94 trillion won and also boost the profit of vehicle-to-grid service provider to 1.98 trillion won.

Key Words

Mixed Logit ; Electric Vehicles ; Vehicle - to - Grid

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ID: 076954

People or prairie chickens revisited: stated preferences with explicit non market trade-offs / Smith, Jeffrey S; McKee, Michael

Smith, Jeffrey S	Journal Article
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Publication

2007.

Summary/Abstract

Urban sprawl has led to increasing prevalence of endangered species on military training facilities throughout the United States. Provisions of the Endangered Species Act imply encroachment interrupts military training activities and may affect military readiness. Endangered species protection and military training are competing non-market goods. This paper reports the estimates of public valuation of military training activities incorporating explicit trade-offs associated with endangered species protection. Our results suggest the public is willing to pay to alleviate conflicts between endangered species and the military. The public values for continued survival of endangered species approximately equal those for military readiness

Key Words

Military readiness ; Encroachment ; Choice Modeling ; Mixed Logit ; Endangered Species

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