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ID:
127710
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Publication |
2013.
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Summary/Abstract |
In the past decade India has become the financing hub for cricket, a broadcaster in its own right, and an agenda-setter in the management of all forms of the game. What some commentators have called the 'Indianization' of cricket extends beyond business: it is a social, political, and cultural phenomenon. For five seasons, the Indian Premier League (IPL) has offered a glimpse of this phenomenon, prompting enthusiasm from young fans and those who stand to profit from the new league, and resistance from traditionalists. This paper discusses the material and symbolic roles the IPL has come to play in global cricket. It begins with an overview of the IPL's history, discusses how the IPL is changing the global business of cricket, and explores how the IPL is challenging the traditional culture of the sport. The paper concludes with arguments about the IPL as a grand spectacle, and a cultural phenomenon that, despite its problems, might prove its critics wrong. Throughout, the paper treats the IPL as a useful case study not only in the business of sports, but also more widely in our theoretical and empirical studies of globalization.
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2 |
ID:
078586
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Publication |
2007.
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Summary/Abstract |
This study documents the rise and fall of boxing in Korea since its introduction in 1912. The participation of amateur athletes in boxing has decreased sharply since the 1980s. Also, the popularity of professional boxing among sports fans has diminished in recent decades. I consider boxing as a "product" that is "consumed" by individuals as participants and fans. I apply product life-cycle theory in analyzing the changing popularity of boxing. I argue that changes in the tastes of sports fans are closely linked to economic development, industrialization and standard of living. I present the rise in the popularity of soccer, baseball, and golf as illustrations of the changing tastes of consumers of sports that have accompanied economic development and social changes as well as the changing government policies on sports
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