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ID:
079668
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2007.
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| Summary/Abstract |
The rapid liberalization of the world's trading system has obliged all firms (micro, small, medium and large) to participate in the international trading system. The competitiveness of these enterprises is very important if developing economies are to secure their economic survival in this era of rapid market liberalization and erosion of trade preferences. This paper seeks to provide some insights into the competitiveness of a group of firms that have received very little attention in the debate on competitiveness and economic development. It draws on the case study method to analyse export-marketing strategies of eight small firms from Jamaica to help us analyse their ability to compete internationally and, by extension, to draw out lessons for other similar enterprises in the economy. The results reveal that the export-marketing strategies used by Jamaican small enterprises to expand exports are unsophisticated and unsustainable. The strategies pursued leave these enterprises hostage to foreign buyers, thus making their export capacity quite fickle. This therefore threatens their long-term survival and by extension the Jamaican economy. Taking greater control of the export-marketing mix is the only way these enterprises can develop sophisticated strategies that will ensure their survival in an increasingly inhospitable international trading environment
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| 2 |
ID:
082249
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| Publication |
2008.
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| Summary/Abstract |
The level of foreign direct investment (FDI) in the hotel sector of the tourism industry in Jamaica is unprecedented. This study seeks to understand the motivation for such investments using the extant theories of FDI as the conceptual framework. To achieve this aim, the study draws on the qualitative analysis of data gathered through face-to-face interviews with hotel managers, government policy makers and ambassadors from the investing countries to shed light on the issue. The conclusions reveal that intense competition in the home market has forced the multinational enterprise to seek markets abroad. Jamaica was chosen as a location because of its proximity to the US market and also the level of infrastructure development in the economy. However, because of the service-oriented nature of these multinational enterprises, the investors opted for FDI instead of other entry modes. These FDIs have changed the structure of the tourism industry in Jamaica and have led to increased levels of competition in the industry which, this study argues; is healthy for improved competitiveness in the industry
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