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ID:
123277
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2013.
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| Summary/Abstract |
Green initiatives are fast becoming a catchphrase among societies and business entities as these entities strive to ensure more sustainable business operations and lifestyle. Research in green behaviors of consumers especially in Asia and Africa is only just emerging. The objective of this study, therefore, is to examine the factors that influence consumers' green buying behavior. The conceptual framework and hypotheses development are grounded on related literature. We examined six independent variables (environmental attitude, pro-environmental behavior, values, eco-literacy, low price sensitivity and social influence) and the effects on consumer (green) buying behavior. The questionnaire was adapted from validated items from related prior works. The analysis was based on 227 valid responses from residents of a southern state in Malaysia. The findings reveal that four of the six hypotheses were supported. Managerial and research implications of the findings are discussed.
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| 2 |
ID:
082685
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2008.
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| Summary/Abstract |
Socio-environmental marketing practices have increased drastically in the last decade following the rising environmental consciousness worldwide. This research examines landscaping adoption by organizations in two developing countries in Asia and Africa (namely Malaysia and Nigeria), and the key dimensions of facilitators of adoption. Factor and discriminant analyses were conducted on the data collected from these organizations. The findings of the research are that economic climate, governmental intervention, competitive development, public scrutiny, favourable management attitude and intention, relative advantage, compatibility and ease of use are important factors of socio-environmental marketing adoption by the participating firms.
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| 3 |
ID:
123284
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2013.
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| Summary/Abstract |
This paper develops a conceptual model of sustainable employee motivation and enterprise performance (based on job characteristics) through the juxtaposition of the internal marketing, job characteristics, uncertainty and in/equity theories. It reasons that job characteristics and their effect on motivation and performance in African small- and medium-sized enterprises depends on the degree to which uncertainty in the business environment, perceived inequity and job insecurity resulting from migrant competition can be minimized. Theoretical, managerial and policy implications are elaborated.
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