Query Result Set
Skip Navigation Links
   ActiveUsers:4469Hits:25701308Skip Navigation Links
Show My Basket
Contact Us
IDSA Web Site
Ask Us
Today's News
HelpExpand Help
Advanced search

  Hide Options
Sort Order Items / Page
NEGATIVE ADVERTISING (2) answer(s).
 
SrlItem
1
ID:   092666


Defending negativity: evidence from presidential campaigns in Taiwan / Sullivan, Jonathan   Journal Article
Sullivan, Jonathan Journal Article
0 Rating(s) & 0 Review(s)
Publication 2009.
        Export Export
2
ID:   083233


Terrorism and international tourism: new evidence / Llorca-Vivero, Rafael   Journal Article
Llorca-Vivero, Rafael Journal Article
0 Rating(s) & 0 Review(s)
Publication 2008.
Summary/Abstract This paper analyses the impact of terrorist activity on international tourist flows. To this end, we have estimated a cross-sectional gravity equation for tourism from the G-7 countries to a sample of 134 destinations over the period 2001-2003. Within this framework, we evaluate the deviation from 'normal' tourist flows due to terrorist activity, which is considered as negative advertising for the affected country. The analysis suggests that both domestic victims and international attacks are relevant factors when foreign tourists make their choice. This result is robust under alternative specifications. Moreover, the impact of terrorism is more severe in developing countries
        Export Export