| Publication |
2014.
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| Summary/Abstract |
Over the past decade, amid growing international fragmentation and declining US hegemony, Brazil has assertively expanded its participation in multilateral forums as part of a diplomatic strategy that envisions a reformulation of international institutions. At the same time, Brazil has also worked on building a leadership role within South America. These global and regional aims continue to shape the country's use of soft power. Indeed, soft power-defined by the political scientist Joseph S. Nye Jr. as influencing the behavior of others via attraction or persuasion rather than coercion or payment-is nothing new in Brazil's international dealings. Since the early 1900s, the nation has used such a strategy under different labels in conjunction with two beliefs central to its foreign policy: the need to build and assure Brazil's autonomy in its development strategy and foreign policy choices, and the desire to raise its global political profile
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