| Publication |
2009.
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| Summary/Abstract |
Through an exploration of the lively debates between the state and the alliance of health realists and condom companies, this paper argues that unless the state takes a proactive stance on the marketing of condom use, the empowering and persuading effect that condom marketing should have upon the population will not be achieved. The impediment in this case, the state's position and attitude towards condoms, can only thwart the progressive cause of HIV prevention.
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