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ID:
098570
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| Publication |
2010.
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| Summary/Abstract |
With a looming energy crisis, energy conservation and attention to environmental problems are warranted. The transport sector experiences great challenges to introduce more environmental friendly renewable energy like biofuels. The majority of the Belgian people are asking for more information about this issue. Because individuals are sensitive to how information is presented, the choice of the message frame can significantly influence attitudes and behavioural intention. Because of the strengthening effect on both concern and PCE, our findings suggest that for the prevention of energy and environmental problems and the promotion of a more sustainable and environmental friendly energy consumption not the gravity of these problems and the possible disadvantages but the possibilities to overcome these problems (e.g. reduction of energy use, environmental friendly energy sources) have to be stressed. Men, higher educated people, people between 35 and 54 years old and people with the most pro-environmental attitude are less affected by the message frame, while the choice of the frame is more important when addressing women, people younger than 35 and older than 55 years, lower educated and less pro-environmental people.
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| 2 |
ID:
088992
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| Publication |
2009.
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| Summary/Abstract |
Consumer consciousness concerning the environment has increased and become a major factor in purchasing behaviour. Consumer research to understand and influence the adoption of green technologies and products is therefore important. This paper investigates the beliefs of Belgian consumers concerning the use of biofuels and identifies four consumer segments based on the perceived importance of different fuel characteristics. To convince the performance-oriented consumers to use biofuels, information about these fuels has to stress their quality and performance standards. The society-oriented cluster attaches great importance to environmental friendliness, odour, production origin, the opportunity to decrease energy dependency and job creation. To persuade the environment-oriented consumers low odour, beneficial environmental influence and quality assurance of biofuels have to be emphasized. The convenience-oriented consumers will be the most difficult to persuade to use biofuels. They need to be convinced that every vehicle can drive with biofuel blends without the need for engine modifications. Concerns relating to the price and perceived low availability of biofuels at fuel stations are major obstacles for all consumers involved in this study.
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