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FIRST, ANAT (2) answer(s).
 
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ID:   170700


Power of hegemony: human figures on Israeli banknotes / Sheffi, Na’ama; First, Anat   Journal Article
First, Anat Journal Article
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Summary/Abstract This article examines the processes of selecting human figures on banknotes since the establishment of the State of Israel in 1948. Given Israel’s relative youth, along with the permission to read all proceedings and correspondence of the Bank of Israel Banknotes and Coinage Planning Committee from its inception in 1955 to 2012, we will decipher the selection of 33 human figures and the ideological motivations behind it. We will contextualize the discussions of the committee in Israeli social and political history; explain the belated, 1969, selection of human figures for illustrations on banknotes; depict the ideological outline of the committee; assess its level of independence; and reveal the working dynamics of a hegemonic body that is compelled to reflect the central personas of a society in the process of founding and institutionalizing a nation state – in this case, the State of Israel.
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2
ID:   089200


Sweet nationalism in bitter days: a commercial representation of Zionism / First, Anat; Hermann, Tamar   Journal Article
Hermann, Tamar Journal Article
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Publication 2009.
Summary/Abstract This article identifies several theoretical approaches to the role of culture in the construction of national identity. Embedded in the presently emerging approach, which emphasises the relations between popular culture/consumerism and national identity, this study focuses on a specific consumer good manufactured in Israel in the early 2000s, the height of the second Palestinian Intifada (uprising): small sugar packets bearing portraits of the patriarchs of Zionism. The analysis of this product, employing semiotic analysis, interviews and focus groups, locates it in the five 'moments' of du Gay's 'circuit of culture' (i.e. identity, representation, production, consumption and regulation). Three main general arguments were stated, empirically examined and largely sustained: (1) Consumer goods are used not only for constructing national identity but also as a means for 'healing' it; (2) in their 'healing' capacity, representations of nationalism on consumer goods do not add new elements to representations offered by the 'high' official version of nationalism but replicate them in a simplified way; (3) while trivialising the insights and concepts that originated in 'high' culture, consumer goods expose the prejudices, stereotypes and rules of inclusion and exclusion that in 'high' culture are often hidden in a sophisticated manner.
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