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| 1 |
ID:
146577
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| Summary/Abstract |
Although much of what we know about political advertising comes from the study of television advertising alone, online advertising is an increasingly prominent part of political campaigning. Research on other online political communication—especially candidate websites, blogs, and social media—tends to conclude that these communications are aimed primarily at turning existing supporters into campaign donors, activists, and volunteers. Is a similar communication strategy found in online display ads—those ads placed adjacent to website content? In one of the first systematic analyses of the nature, content, and targets of online display advertising, we examined 840 unique online display ads from the 2012 presidential campaign. We show that the policy content, ad location, and interactive elements of the ads varied based on the audience, with persuasive appeals aimed at undecided or persuadable voters and engagement appeals aimed at existing supporters. Comparing ad content across candidates also found that each side focused on those issues for which the candidate had a strategic advantage. As a consequence, and in contrast to the conclusions of previous research that examines television advertising, we found minimal issue engagement in online advertising.
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| 2 |
ID:
089549
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| Publication |
2009.
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The 2008 United States presidential election compaign presented a sharp contrast in the study of political discourse.The Democratic Party was represented by a candidate who owed his meteoric Political rise to his remarkably skillful and inspiring plitical oratory.
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| 3 |
ID:
117408
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| Publication |
2012.
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| Summary/Abstract |
MANY TIMES during the presidential campaign in the United States it was said that foreign policy and the relations with Russia were not the candidates' primary concerns. Is this true? In a tight election race even minor nuances and barely detectable variants of political interpretations are important. In America which is part of the globalized world foreign policy is merely another hypostasis of world economics which should not be treated lightly.
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| 4 |
ID:
163098
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| Summary/Abstract |
This article argues that a Russian analytical paradigm of carnival culture can help explain the successful presidential campaign of President Donald J. Trump. Russian philosopher and literary critic Mikhail Bakhtin developed the notion of carnival culture while analyzing Francois Rabelais’ work and its connection to the popular culture of Renaissance. Carnival ethos stood in opposition to the ‘official’ and ‘serious’ church sanctioned and feudal culture, by bringing out folklore and different forms of folk laughter that Bakhtin denoted as carnival. Carnival culture with its opposition to the official buttoned-up discourse is supposed to be polar opposite, distinguished by anti-ideology and anti-authority, in other words, anti-establishment – the foundation of Trump’s appeal to his voters. This article examines the core characteristics of carnival culture that defined Trump’s presidential campaign from the start.
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