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ID: 090237

Making an impression: new media in the 2008 presidential nomination campaigns / Haynes, Audrey A; Pitts, Brian

Haynes, Audrey A	Journal Article
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Publication	2009.
Summary/Abstract	Just as radio and television revolutionized the presidential election process in earlier decades, today the "new media" are making a significant imprint on how campaigns are conducted by candidates, covered by journalists, and evaluated by the voters. While the same basic goals for campaigns apply, the tools to accomplish these goals have expanded.

Key Words

Presidential Election ; New Media ; Presidential Nomination Campaigns - 2008 ; Political Information

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ID: 110631

War and momentum: the 2008 presidential nominations / Norpoth, Helmut; Perkins, David F

Norpoth, Helmut	Journal Article
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2011.

Summary/Abstract

In the 2008 presidential nomination campaigns, both Obama and McCain staked out clear positions on the Iraq war. Exit polls conducted in primary and caucus contests show that the war in Iraq was indeed the key issue of support for the winning contenders. However, it was not agreement with the candidates' positions that drove primary voters into the arms of Obama and McCain; rather, it was concern with the Iraq war. Primary voters treated the war as a valence issue, not as a position issue. Each candidate also won an early contest (the Iowa caucuses for Obama and the New Hampshire primary for McCain) in which concern over the Iraq war was especially strong. Those victories sparked a momentum for both candidates in subsequent contests. As a result, both Obama and McCain owed their respective nominations for president to the combination of war and momentum.

Key Words

Iraq War ; America ; Obama ; Presidential Nomination Campaigns - 2008 ; McCain

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