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INDIAN ENTREPRENEURSHIP (1) answer(s).
 
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ID:   090323


From 'Hindolence' to 'Spirinomics': discourse, practice and the myth of Indian enterprise / Birtchnell, Thomas   Journal Article
Birtchnell, Thomas Journal Article
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Publication 2009.
Summary/Abstract A resurgence in Hindu nationalism in India is accompanying a burgeoning interest in Indian spiritual values in global aspirational and management literature. This article traces the shift in understandings of the economic valency of Indian spiritual values outlining the popular relation of Hindu values to economic growth and management and leadership discourse and practice.
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