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ID:
090693
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| Publication |
2009.
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| Summary/Abstract |
In extension of Billig's (1995) and Edensor's (2002) contribution to the literature, this paper examines an often overlooked element in 'mundane' nationalism, company advertising. Through the development of a typology of advertising strategies, it examines the role of companies as nationalist actors, and highlights how advertisements can engage with and impact on wider national discourses. Nationalist company advertising is classified into types, depending on how associated the company is with nationalism in popular discourse, and whether the advertising campaign involves the company's participation in broader nationalistic political projects. The types developed in this typology include (1) 'ordinary marketing/achieving nationalist credentials', (2) 'ordinary marketing/established nationalist credentials' and (3) 'activist marketing/achieving nationalist credentials'. Case studies from the Australian context are used to illustrate these types, how the different types use nationalism, and their varying impact on shaping wider nationalistic discourses.
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| 2 |
ID:
168805
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| Summary/Abstract |
This paper follows a call for a new direction for sports studies in India, orienting it towards the field of cultural studies. It focuses on the representation of the figure of the sports celebrity in television advertising in India from the 1980s to the present, establishing the various kinds of representations of this figure, and proceeds to a historical analysis of the changes that these representations have undergone over time. It also argues that the evolution of the celebrity sportsperson, and the meanings attached to this figure, can help in tracing larger changes in sports discourse in India.
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