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| 1 |
ID:
146403
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| 2 |
ID:
149668
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| Summary/Abstract |
The rise of micro-targeting in American elections raises new questions about the effects of identity-based mobilization strategies. In this article, we bring together theories of expressive voting with literature on racial and ethnic identification to argue that prior studies, which have found either weak or null effects of identity messages targeting minority groups, have missed a crucial moderating variable—identity strength—that varies across both individuals and communities. Identity appeals can have powerful effects on turnout, but only when they target politicized identities to which individuals hold strong prior attachments. Using two innovative GOTV field experiments that rely on publicly available data as a proxy for identity strength, we show that the effects of both ethnic and national identity appeals among Latinos in California and Texas are conditional on the strength of those identities in different communities and among different Latino subgroups.
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| 3 |
ID:
090829
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| Publication |
2009.
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| Summary/Abstract |
Critics have long feared that America's winner-take-all electoral system would undermine the interests of minorities. Unfortunately, few available tests broadly assess how well minorities fare in a democracy. To gauge winners and losers in the American case, I introduce a new measure of representation. For any election, I count up how many voters from each demographic group vote for a candidate that loses. After comparing this new measure to its alternatives, I use data from the entire series of Voter News Service exit polls and a sample of mayoral elections to determine which kinds of voters end up losers. I find that across the range of American elections, African Americans are consistently more likely than other groups to end up losers, raising questions about equity in American democracy. The one exception to the pattern of black failure-congressional House elections-suggests ways to better incorporate minority interests.
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