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| Srl | Item |
| 1 |
ID:
092402
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| Publication |
2009.
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| Summary/Abstract |
Broadcast television in Cambodia has historically been left out of scholarship, be it that of economics, politics, or mass communication. That, however, does not mean the study of Cambodia's broadcast TV has only academic significance. Indeed, the entire mass communication industry has experienced a sea of change since the introduction of the UN-backed democracy project in 1991, followed by the call for a "free market" economy and its accompanied globalized and liberal discourses. That wholesale political and economic shift has led, and continues to lead, to the transformation of not only the macro aspects of the state, such as the imposed structural adjustments as the pre-condition for international funding, but also the micro, private aspects of the society's members, those ranging from religious practices, gender relations, social and familial values, and the like. While that shift in the early 1990s is now a thing of the past, its social consequences are now more apparent than ever with such issues as gap of inequality and conflicts in social relations and values being strongly felt. Cambodia's television is indeed at the forefront of representing and acting in these social changes, which demands of academics, development workers, and policy makers interested in the country that they attentively examine the country's broadcast TV. Thus, this paper takes the chance to primarily draw a landscape of Cambodia's broadcast television as it is at present, while at the same time juxtaposing the industry against its current societal context. In doing that, I first put into perspective a brief historical development of broadcast television in relation to the country's political and economic shift. I then proceed to introduce an overall picture of Cambodia's broadcast TV, describing its current state of ownership, technological and regulatory framework, market, and programming. Eventually, I turn to provide a critical argument about the industry as a promoter of the surging consumerist desire-"freedom of choice"-for the last several years. Towards the end of the paper, I move toward a speculation over the future of Cambodia's broadcast TV by taking into account current institutional aspects of the country's politics and economy, as well as discursive aspects of technology, free market, and regulations.
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