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ID:
095590
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Publication |
2010.
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Summary/Abstract |
This paper explores the relationship between beers and island development, using a global sweep but with a special reference to the insular Pacific. It adopts a discriminatory approach, touching upon the role and impact that niche and bouquet beer manufacturing can have on the socioeconomic development of small islands. It departs from a personal observation: many small island jurisdictions have their own brewery. Indeed, the brewery could also be the island territory's largest indigenous manufacturing concern. While small islands are associated with low manufacturing capacity and diseconomies of scale, nevertheless 'a local brewery' comes across, in many cases, as a profitable and glaring exception that speaks to the attractions and virtues of locality branding.
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2 |
ID:
157591
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Summary/Abstract |
We draw on work on popular culture, critical geopolitics, visual politics, affect and the everyday in order to develop a framework for the analysis of the ritual of beer consumption as discursive intervention. Specifically, we argue the need for International Relations to expand theories of visual politics to a broader ‘sensory politics’, incorporating taste, smell, and touch. For our case study, we explore the empirical contestation of dominant geopolitical discourses, critically analysing the production and consumption of two explicitly and intentionally political beers: Norwegian brewery 7 Fjell’s release of ‘The Donald Ignorant IPA’; and Scottish BrewDog’s production of ‘Hello, My Name is Vladimir’. Conceptualising the ritual of these beers’ consumption as affective, effigial, and corporeal discursive interventions, we encourage a move beyond the visual to the sensory, in order to make sense of beers’ (limited) potential for resistance within everyday IR.
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