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ID:
124581
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2013.
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| Summary/Abstract |
urpose-This article discusses ethical issues of doing business with the Democratic People's Republic of Korea (North Korea) and associated risks in the area of sports sponsorship.
Design/methodology/approach-Ethical questions influence an international firm's engagement in North Korea in significant ways. Starting from a theoretical anchorage in business ethics, I apply descriptive case study methodology based on media analysis in order to understand ethical challenges of business management with North Korea by the example of firms from developed economies and emerging economies. This article is suitable to be used as a teaching case in international business and management classes (teaching notes are available on request from the author at sven.horak@gmx.de).
Findings-The study leads to three major propositions. International investors may benefit from first mover advantages in the area of sports sponsoring. On the contrary, breach of contract risks are high and a doubtful image of the sponsoring firm may be created in the eyes of the consumer while sponsoring a dictatorship. Moreover, the article finds indications that business transactions between two emerging markets appear to be smoother than between emerging markets and developed economies.
Originality/value-Only a few international firms are maintaining business relations with North Korea. If the new leadership opens up the country for international investors as proclaimed, international firms need to understand the prevailing business environment. In this context, the link between business ethics and associated risks has been rarely discussed since leadership change in 2011.
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| 2 |
ID:
095760
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2010.
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| Summary/Abstract |
Germany and Korea share the experience of being a divided country. However, the German experience is history but the Korean experience is still reality. This paper analyzes similarities and differences of the development of the relationship between the Democratic People's Republic of Korea (DPRK) and the German Democratic Republic (GDR) since the postwar period. The relational development of both states was determined by the ideological conflict between the superpower China and the USSR, therefore the relationship to one another changed over the years. In addition, this paper reports on massive, mostly unilateral East German donations to the DPRK, monetary and non-monetary, since the 1950s, making East Germany a major financier of reconstruction of North Korea after the Korean War.
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