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| 1 |
ID:
114574
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| Publication |
2011.
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| Summary/Abstract |
This article examines a major change in campaigning through the means of mass media during the reform era. As the media commercialized and partially privatized, the state has tried increasingly to involve societal actors in the production of public service advertisements (PSAs) on television. Today, PSA campaigns are initiated by state and Party units, but their funding, production and broadcasting is made possible by a collaborative effort between broadcasters, advertising companies and commercial enterprises who voluntarily support their further development. I conducted 27 in-depth interviews with officials, broadcasters and producers in Beijing to tap into the policy rationale behind the use of public service advertisements in campaigning and the incentive structure facilitating collaboration between companies and state units. Interviews with judges of PSA competitions and content analysis of price-winning advertisements reveal the standards of the central government to employ public service advertising as a means of campaigning.
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| 2 |
ID:
151416
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| Summary/Abstract |
This article examines Chinese perspectives of, and support for propaganda, relying on television public service advertisements as a means of tapping into citizens’ beliefs. Through the analysis of data from focus groups conducted in Beijing and public opinion survey data from 30 cities, this study argues that Chinese people are generally supportive of state efforts to guide public attitudes through television advertisements, although levels of support vary by age, education and gender. The study suggests that considerable popular support for state propaganda contributes to the regime’s capacity to guide public opinion and helps to explain the persistence of popular support for authoritarian rule.
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| 3 |
ID:
096588
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| Publication |
2010.
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| Summary/Abstract |
The Chinese media have undergone commercial liberalization during the reform era. Interviews with media practitioners reveal that media reform has brought about three different types of newspapers that differ with respect to their degree of commercial liberalization. Based on a natural experiment during the anti-Japanese protests in Beijing in 2005, this article shows that urban residents found more strongly commercialized newspapers more persuasive than less commercialized newspapers. Provided that the state can enforce press restrictions when needed, commercial liberalization promotes the ability of the state to influence public opinion through the means of the news media.
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