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ID:
140506
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| Summary/Abstract |
Consumerism is a central feature of urbanism in China and has been actively promoted as a sign of urbanity in the official rhetoric and mass media. This urban ideology is exemplified by the ubiquitous presence of street advertisements that often occupy prominent urban public spaces. After all, turning every citizen of China into a consumer has become a widely accepted Chinese dream and one that is employed to mobilize a population otherwise divided by the ever-widening gap between the rich and poor. Advertisements have assumed a commanding role and are utilized by both official entities and private corporations to promote all kinds of urban consumption, ranging from concrete commodities such as high-end homes, beautiful neighbourhoods, and luxurious goods to intangible symbols such as lifestyle, ideology, and cosmopolitan identity. All these have fallen under the scrutiny of the Shanghainese artist Ni Weihua, whose photography documents billboards advertising official ideologies and real-estate projects in Shanghai and other cities. This study brings into context Ni’s artistic practice and examines specific ways in which his photographic series Keywords (关键词) and Landscape Wall (风景墙) engage with formal advertisements in the street both as an urban reality and as a site for deconstruction.
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| 2 |
ID:
101255
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| 3 |
ID:
144348
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| Summary/Abstract |
The shopping mall entered Central Asia's commercial sector as a result of the economic transformation of post-Soviet space. Constructed near the centre of the city, the shopping mall overwrites the urban landscape, dominating it as a symbol of modernity. It functions as a gateway of global consumerist culture to the Eurasian steppe. Using the MEGA shopping mall in Aktobe, in western Kazakhstan, as an example, this article shows that the building acts as a stage for the construction of a new social and cultural space. This study focuses on the ways in which young women interact with the mall's spaces. The mall turns out to be a playground not only for children, but also for the whole younger generation, who come to this unique place to see and be seen. The mall became a hot spot of youth culture in the post-socialist worker's city by offering more than a mere shelter from dust and snow storms on the steppe. The available amenities made it a favourite place for meeting, consuming and dreaming. Young women especially are attracted to MEGA to experience the newest fashions and build social relationships.
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