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ID:
124355
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| Publication |
2013.
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| Summary/Abstract |
This paper questions policy's approach to the implementation of sustainable technologies as part of the UK environmental policy (Code for Sustainable Homes-'the Code'). Current policy adopts a market-based model promoting rational choice and technological determinism as a solution to the environmental challenges of carbon emissions and energy reduction. We argue that this approach externalises professional actors' situated practices by singling out isolated factors impeding policy's rationale of implementing the Code (e.g. cost). Drawing on our empirical study we identify diverse practices that transpire from professional-technology interactions, demonstrating how sustainable technologies and professional practices are mutually shaped. The important implication of our study is that these 'black-boxed' interactions directly impact on how energy is provided, with consequences for future energy consumption.
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| 2 |
ID:
104875
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2011.
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| Summary/Abstract |
What makes consumers adopt energy-sustainable innovations? The uptake of such products and technologies is of importance, particularly at a time when climate change, diminishing energy resources and energy security are urgent issues. This paper reports on a case study of consumer adoption of hybrid vehicles, a green innovation that has been in the market since the late 1990s. The study is based on a questionnaire survey, conducted in 2009 in collaboration with Toyota GB, to investigate the dimensions that constitute motivations to purchase the Prius and to examine how policy can encourage hybrid adoption. The survey yielded 1484 responses, 1263 of which were used for the analysis; the results of the exploratory factor analyses provide information on consumer purchase motivations. The financial benefits related to transport policy are an important factor in consumer hybrid purchase motivations, and social norms and consumers' willingness to comply with the norms of their groups influence the purchase decision. We also find that various meanings are attached to hybrid vehicle ownership, and practical, experiential and affective values need to be communicated to consumers in terms of value added.
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