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AVIDAR, RUTH (3) answer(s).
 
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1
ID:   106308


Israeli public relations and the internet / Avidar, Ruth   Journal Article
Avidar, Ruth Journal Article
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Publication 2011.
Summary/Abstract This paper explores Israeli online public relations practice, including Web 1.0, and social media usage among Israeli public relations practitioners and organizations. The paper demonstrates a gap between the dialogic potential of the Internet and its actual utilization by Israeli practitioners and organizations. Still, it is expected that Internet usage, and mainly social media usage among Israeli practitioners will grow as well as their awareness to the dialogic and interactive potential of social media.
Key Words Israel  Internet  Public relations  Social Media  PR 2.0 
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2
ID:   154504


Smartphone usage among young Israeli adults: a combined quantitative and qualitative approach / Levy, Eilat-Chen; Avidar, Ruth; Elishar-Malka, Vered; Ariel, Yaron   Journal Article
Avidar, Ruth Journal Article
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Summary/Abstract The aim of this article is to map smartphone usage among young Israeli adults. Data were gathered using a combined methodological approach, comprising a representative survey of 550 young Israeli adults (21–31 years old), followed by interviews with 60 undergraduate students. Five functions of gratification clusters were analysed. The highest gratification function was the integrative, followed by the cognitive, diversion, emotional, and environmental functions. Our findings indicate that cognition- and interaction-related applications, not stimulation- or escapism-related applications, are the primary characteristics of smartphone usage.
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3
ID:   149193


Trends in public and media agenda-setting during the 2015 Israeli elections / Avidar, Ruth; Ariel, Yaron ; Malka, Vered; Weimann-Saks, Dana   Journal Article
Avidar, Ruth Journal Article
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Summary/Abstract The emergence of new media, primarily social networks, raises questions about the interactions at play between ‘new’ and ‘old’ media in terms of the media and the public agendas. This topic is particularly relevant during elections. By analysing news from three Israeli television channels and using an online monitoring system to analyse user discourse over six weeks preceding Election Day, this article seeks to trace the shaping processes of the media agenda and public agenda along the axes of ‘new media/old media’ and ‘free user discourse/professional media discourse’.
Key Words Elections  Social Networks  Agenda-Setting  New Media 
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