| Publication |
2011.
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| Summary/Abstract |
This article aims at enhancing our understanding of how collective interpretations of threats, stabilised and temporarily fixed in names, travel across different local discourse communities. I contend that globally accepted names result from gradual cross-cultural processes of localisation. Specifically, I argue that the discursive dynamics of elusiveness, compatibility and adaptation suggest a framework of analysis for how collective interpretations or names travel.
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