| Publication |
2011.
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| Summary/Abstract |
Gujarat has been profoundly marked by its location at the centre of traditional trade networks which, I have argued elsewhere, has strengthened the position of its merchant communities relative to other parts of India. Here I propose that merchant religion, with its stress on purity, has displaced folk Shaktism as well as Brahminic ritual among Gujarat's wider population, to form the core of a modern Gujarati Hinduism, which includes Hindutva. This development, I hold, has been imbricated in the spread of bourgeois culture, making for a particular religious colouring of modernity in Gujarat, and contrasting with the 'secularism' which-perhaps exaggeratedly-has been held to characterise Occidental modernity.
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