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ID:
171350
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| Summary/Abstract |
How do celebrities exert power to influence elite and popular thinking and policy around peace and development? Drawing from research on neoliberalism, celebrities, and ethical consumption, I build an interpretive analysis of two case studies of Brand Aid initiatives to argue first, that celebrities mobilize financial and political capital to create partnerships across businesses, NGOs, and the government in ways that embody neoliberal politics by ushering in new private actors; and second, that celebrities reinforce these neoliberal politics by promoting these partnerships to popular and elite audiences. I discuss how this paper contributes to unmasking neoliberal trends by showing how celebrities are deepening their engagement in ways that hold implications for democratic politics.
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| 2 |
ID:
154471
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| Summary/Abstract |
The past decade has seen a frontier open up in international development engagement with the entrance of new actors such as celebrity-led organisations. We explore how such organisations earn legitimacy with a focus on Madonna’s Raising Malawi and Ben Affleck’s Eastern Congo Initiative. The study draws from organisational materials, interviews, mainstream news coverage, and the texts of the celebrities themselves to investigate the construction of authenticity, credibility, and accountability. We find these organisations earn legitimacy and flourish rapidly amid supportive elite networks for funding, endorsements, and expertise. We argue that the ways in which celebrity-led organisations establish themselves as legitimate development actors illustrate broader dynamics of the machinery of development.
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| 3 |
ID:
109974
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