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| 1 |
ID:
110465
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| Publication |
2011.
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| Summary/Abstract |
We should not wait till the next crisis makes all the states it will affect in North America, the European Union and the rest of Europe realize that everybody is interested in close and friendly cooperation from Vancouver to Vladivostok. The way along this track has long been determined and responsible politicians should embark upon it.
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| 2 |
ID:
113028
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| Publication |
2012.
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| Summary/Abstract |
Through the examination of four commercials advertising products by transnational corporations broadcast to Canadian audiences during coverage of the 2010 Winter Olympics in Vancouver, this article explores how certain images, particularly those related to hockey, appeal to emotion through the conduit of national identity. Drawing out recurring symbols and themes, I demonstrate that it is not one's love of hockey in itself, or the excitement one feels watching hockey to which these commercials appeal. Rather, hockey serves in these commercials as a national 'totem', an empty signifier like a flag whose primary meaning lies in its status as emblem of the group, recognised in common by members of the group as encapsulating and organising the otherwise heterogeneous assortment of myths, symbols, and values that constitute group identity. What these commercials do, intentionally or not, is re-enact a ritual of almost religious function in which the national group reaffirms its agreement to be a group by unanimously experiencing the same emotion over the same object. The success of the advertisement rests in the ability of the advertiser to incorporate the product as a participant in the ritual; as a vital ingredient to the successful completion of the ritual, if not as an honorary non-human member of the group itself.
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