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ID:
110652
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| Publication |
2011.
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| Summary/Abstract |
As we write, the world is still in the grips of a financial crisis. Germany was one of the first countries to bail out a bank in July 2007. Then, in September 2007, the United Kingdom (UK) witnessed a run on a building society, Northern Rock, and the subsequent widespread nationalization of its banking sector. In the United States, the crisis led to a number of collapses among financial institutions, most famously Bear Stearns and Lehman Brothers, and the bail out of the insurance group, AIG, all in 2008.
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| 2 |
ID:
111926
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| Publication |
2012.
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| Summary/Abstract |
In the aftermath of the financial crisis of 2008/09, there was a remarkable preoccupation in the English-language press with gender relations in finance. Articles adduced masculinity as a variable that may have caused the crisis, speculated about the more prudent investment styles of women, and predicted the fall of macho and the end of men. Drawing on the work of Roland Barthes and Simone de Beauvoir, I argue that this discourse amounted to an exercise in meaning making through the construction of a myth of woman as financially responsible and men as reckless. I interpret the deployment of this myth in the press as a morality play of fall, rise, and redemption. The play provides a narrative that explains the unfamiliar of the crisis, offers a correcting mechanism in the form of prudent woman, and re-assembles a bourgeois worldview of social and economic harmony by advocating more gender diversity in finance.
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| 3 |
ID:
115837
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