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ID:
173798
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| Summary/Abstract |
In recent years, several countries have made sustained efforts to project their ‘soft power’ abroad. Public diplomacy has been an important tool for this purpose. Public diplomacy involves activities usually undertaken by a national government to inform and influence foreign public opinion and attitudes in order to advance its foreign policy goals. Such activities include ‘nation-branding’, diaspora outreach, digital engagement, international broadcasting, and international exchange programmes, all of which are designed to promote a positive image and reputation of the country to a global audience. This paper discusses the role of public diplomacy in the service of India’s foreign policy goals during the twenty-first century. The practice of public diplomacy helps the country achieve two significant objectives. First, it helps allay any active or dormant fears within the international community about India as a rising power. Second, it helps India compete with other countries as it seeks to boost foreign tourist arrivals, attract foreign investment and secure new markets for its exports in an era of globalisation. This paper also briefly discusses some of the challenges associated with India’s use of public diplomacy.
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| 2 |
ID:
110846
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2011.
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| Summary/Abstract |
Global environmental politics is emerging as a key field for South African diplomacy and foreign policy, in which Pretoria is endeavouring to lead by example. Environmental summits and conferences such as Johannesburg (2002) and Copenhagen (2009) have been crucial stages for the performance of this role as an environmental leader, and in December 2011 Durban will host the seventeenth Conference of the Parties (COP17) to the United Nations Framework Convention on Climate Change. There are also signs from within policy-making circles that 'the environment' is seen as a field in which some of the lustre of South Africa's post-1994 international high moral standing could be recovered. However, tensions remain between South Africa's performance and rhetoric on the global stage, and domestic development paths which continue to be environmentally unsustainable. The article concludes by suggesting that while the visibility and prominence of South Africa as an actor in global environmental politics is likely to grow, it remains doubtful whether this represents a sustained and committed new direction in South African foreign policy.
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