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Body as experienced: an embodied approach to the packaging of the Dai river bathing custom in Xishuang Banna, China / Li, Jing   Journal Article
Li, Jing Journal Article
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Publication 2012.
Summary/Abstract This article looks at the filming of the Dai river bathing custom by the media professionals for tourism promotion in Xishuang Banna, China. It speaks to the previous scholarships that have studied the Otherness of ethnic minorities in China's mainstream and popular representations. Yet this case contextualizes this issue in the era of China's domestic tourism, when ethnic cultures and bodies are increasingly put on display, experienced, and (re-)produced through individualized, immediate, embodied encounters in tourist zones. By taking embodied experiences to the center, this article studies the touristic representation of ethnic minorities as China's national Others from an angle of embodiment. It inquires how the embodied experiences of both media professionals and Dai bathers at the filming constitute the very process during which Otherness, difference, and selfness are perceived, actualized, and (re-)produced in localized reality and at the grassroots level.
Key Words Ethnicity  China  Tourism  Representation  Embodiment  Other 
Dai (Tai) 
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