| Summary/Abstract |
Any discourse on International Relations (IR) today never fails to talk about
the Soft Power of countries. Ever since Joseph Nye coined the term, it has
become rather obligatory to use it. It is not as if the aspects of the so-called
Soft Power were never recognised before. Earlier, it was known by other
terms, one of which was cultural and civilisational diplomacy. Countries
projected their cultural and non-transactional sides to get the friendships of
others.
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