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| 1 |
ID:
143550
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| Summary/Abstract |
Much has been said and written about the role of the mobile phone in modulating social behaviours and cultural dynamics in India. Far less attention has been paid, however, to emerging cultural narratives about the phone which showcase the active, often troublesome and intrusive role the device plays in increasingly technologically inflected lives and landscapes. How are we to understand these new readings of the phone as itself a protagonist in our cultural lives? This essay uses a series of cultural reference points (movies, plays, news-media reports, popular music) to survey new metaphoric and symbolic terrains that the mobile phone guides us through. The mobile device's character, I argue, is totemic: it acquires the capacity to express desires, aspirations, and ambivalences; invoke social differences, and assert cultural norms. What Indian cultural narratives reveal is the desire for communion with the technologies which now both contain our natures and hold them up to view. The mobile phone plays a critical role in this process of reflection and self-making.
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| 2 |
ID:
113028
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| Publication |
2012.
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| Summary/Abstract |
Through the examination of four commercials advertising products by transnational corporations broadcast to Canadian audiences during coverage of the 2010 Winter Olympics in Vancouver, this article explores how certain images, particularly those related to hockey, appeal to emotion through the conduit of national identity. Drawing out recurring symbols and themes, I demonstrate that it is not one's love of hockey in itself, or the excitement one feels watching hockey to which these commercials appeal. Rather, hockey serves in these commercials as a national 'totem', an empty signifier like a flag whose primary meaning lies in its status as emblem of the group, recognised in common by members of the group as encapsulating and organising the otherwise heterogeneous assortment of myths, symbols, and values that constitute group identity. What these commercials do, intentionally or not, is re-enact a ritual of almost religious function in which the national group reaffirms its agreement to be a group by unanimously experiencing the same emotion over the same object. The success of the advertisement rests in the ability of the advertiser to incorporate the product as a participant in the ritual; as a vital ingredient to the successful completion of the ritual, if not as an honorary non-human member of the group itself.
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