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BACKFIRE (1) answer(s).
 
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Backfire: behavioral decision making and the strategic risks of successful surprise / Helfstein, Scott   Journal Article
Helfstein, Scott Journal Article
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Publication 2012.
Summary/Abstract States attempting surprise attacks usually achieve tactical success in catching an opponent unprepared. Many studies of surprise do not look beyond the opening bolt from the blue to examine the impact of surprise based on the broader strategic objectives. A comparative case study of centrally planned surprise attacks from 1950 to 1990 suggests that surprise rarely achieves strategic ends. They did not deter the targets from military action, and more surprisingly, did not contribute to less deadly wars. This runs counter to conventional beliefs about surprise, since attacks are supposed to impair a target's desire or ability to mount a military response. Instead, the most damaging surprises are followed by particularly bloody conflict, a phenomenon referred to here as backfire. The article examines a number of possible strategic explanations for this empirical pattern and ultimately concludes that behavioral decision-making processes characterized by prospect theory offer the best possible explanation. An increased propensity for risk, resulting from the losses suffered during a large surprise, drives target military reaction despite the lower likelihood of success.
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