| Publication |
2012.
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| Summary/Abstract |
This paper illustrates the links between China's nation building exercises
and its efforts to promote the country as a 'brand'. By using the examples of the
Shanghai Expo, China's national image films and the revival of Confucius, I show
how Chinese soft power is both inward and outward looking. Understanding this
dual role of soft power is important in comprehending the underlying motivations
behind China's attempts to create and manage its identity as orderly, prosperous and
legitimate.
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