| Publication |
2012.
|
| Summary/Abstract |
This essay investigates the blog of Dmitrii Medvedev whose presidency marked the move of the Russian political field towards online communication. The case is an example of a hybrid model of blogging positioned between the official press service and informality of participatory media. I use the concept of symbolic power to explore the blog's search for public consent. The study also draws on a theoretical distinction between broadcast and post-broadcast forms of communication. In a generally hostile environment of the Russian blogosphere, the blog succeeds due to its discourse of effectiveness and connections with media networks both traditional and online.
|