| Publication |
2012.
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| Summary/Abstract |
The expansion of new media and the advent of Web 2.0 has resulted in dramatic changes in consumers' roles, turning them into 'prosumers': co-participants in cultural production. This essay considers the new situation through analysis of transmedia phenomena produced simultaneously by companies and consumers' activity. The analysis of two Russian transmedial projects: S.T.A.L.K.E.R. and Metro 2033, reveals a paradox in this phenomenon testifying to the mass expansion and boom in creative practices (rooted, to a great extent, in Soviet cultural traditions) and to their total commodification at the same time.
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