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| 1 |
ID:
168562
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| Summary/Abstract |
Powerful countries use foreign media broadcasts to enhance their soft power, yet there is scant empirical evidence as to whether such efforts actually sway public opinion abroad. Moreover, researchers have not specified conditions that may shape variations in the influence of foreign broadcasts and internet. We propose a theory that predicts, respectively, opinion-formation and issue-framing effects of foreign broadcasts as functions of the pervasiveness and familiarity of the issues they cover. We test our hypotheses by examining the potential effects of exposure to Russia-sourced broadcasts on views of Russia and other foreign policy issues in Kyrgyzstan, a most likely case of foreign media effects. Using an original, nationally representative survey conducted in Kyrgyzstan in 2015, we find that the influence of Russian media on Kyrgyzstani opinions varies according to the pervasiveness and familiarity of the issues at stake and is more limited than traditionally believed. The modest and conditional effects of foreign media in this particularly favorable environment cast doubt on the assumption that media are a soft-power tool “par excellence” and call for further research on how media can be used effectively for public diplomacy.
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| 2 |
ID:
118434
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| Publication |
2013.
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| Summary/Abstract |
The aim of this study is to investigate the representation of Mikhail Gorbachev in contemporary Russian media discourse. Attention is paid to Gorbachev's social roles and activities as well as his personality, as presented in Russian news texts. The empirical data were collected over the period from 2000 to 2009 from seven major Russian newspapers. According to these data, a dual relationship to Gorbachev exists: in the West he is an honoured politician with a high profile, whereas in Russia the attitude towards him is ambivalent. In most texts he is represented as a once important political actor.
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