Publication |
2012.
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Summary/Abstract |
Compared with other public media, the colonial state showed a relative lack of interest in radio broadcasting, which developed in Vietnam in the 1930s under the aegis of two organizations based in Hanoi and Saigon, the Radio-Club de l'Indochine du Nord and Radio Saigon. These two groups were largely responsible for the new technology's expansion and for determining the content of broadcasting. The groups actively consulted the growing radio public, and that vocal audience played a role in determining not just what was heard but also in the social life of radio in late-colonial Vietnam. The content of radio was limited to a non-political domain and this fact, along with the particular position that many radios took in the social geography of towns and cities, lent itself to the easy entry of the radio into day-to-day life. Indeed, the early history of radio in Vietnam is remarkable for how rapidly it became commonplace, even banal.
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