| Publication |
2012.
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| Summary/Abstract |
On February 12, 2012, thousands of young people watched the Grammys in anticipation of who would win the year's most coveted awards, such as Best Artist and Best Album of the year. The Grammy telecast encouraged Tweeters to participate in a parallel awarding process based on snap judgments of all the performances and awards, grounded in personal taste. One commentator wrote, "Twitter, after all, is like a T-shirt whose slogan you can keep changing: every new tap of the keyboard trumpets your tastes." When Chris Brown accepted the award for Best R&B Album for his latest record "F.A.M.E" there was a surge of tweets across the "twitterverse" both in celebration and disgust. Brown's assault on his ex-girlfriend, Rihanna, after a pre-Grammy party back in 2009 had made him the most contentious character of this year's awards.
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