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| Srl | Item |
| 1 |
ID:
121358
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| Publication |
2013.
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| Summary/Abstract |
Heating demand accounts for a large fraction of the overall energy demand of private households in Germany. A better understanding of the adoption and diffusion of energy-efficient and renewables-based residential heating systems (RHS) is of high policy relevance, particularly against the background of climate change, security of energy supply and increasing energy prices. In this paper, we explore the multi-dimensionality of the homeowners' motivation to decide between competing RHS. A questionnaire survey (N=2440) conducted in 2010 among homeowners who had recently installed a RHS provides the empirical foundation. Principal component analysis shows that 25 items capturing different adoption motivations can be grouped around six dimensions: (1) cost aspects, (2) general attitude towards the RHS, (3) government grant, (4) reactions to external threats (i.e., environmental or energy supply security considerations), (5) comfort considerations, and (6) influence of peers. Moreover, a cluster analysis with the identified motivational factors as segmentation variables reveals three adopter types: (1) the convenience-oriented, (2) the consequences-aware, and (3) the multilaterally-motivated RHS adopter. Finally, we show that the influence of the motivational factors on the adoption decision also differs by certain characteristics of the homeowner and features of the home.
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| 2 |
ID:
150769
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| Summary/Abstract |
The replacement of outdated and inefficient fossil fuel residential heating systems (RHS) by more efficient and less CO2-intensive appliances primarily based on renewable energy sources is an important pillar for the transition to a cleaner and more sustainable energy system. This paper empirically investigates drivers and barriers behind homeowners' decisions to switch from a fossil fuel to a renewable RHS in Germany. For this purpose, we draw on data from a 2010 questionnaire survey among owners of existing single-family and duplex houses in Germany that had received a financial grant to install an RHS (i.e. condensing boiler with solar thermal support, heat pump or wood pellet boiler). We show that environmental protection, a lower dependency on fossil fuels, and a higher degree of RHS-related knowledge are key drivers. In contrast, the perceived difficulty of getting used to the system and a misunderstanding of its principal functioning are obstacles for the heat pump. For the wood pellet boiler, perceived barriers include the low usability, the labor-intensive operation, and the systems' fault liability. Hence, a higher replacement rate requires the willingness to relinquish old habits and perceptions of how an RHS works and operates.
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